In today’s digital world, it’s imperative to stand out from the crowd and offer innovative solutions that improve your training offering for your members. This is where EGYM Genius comes in – AI-powered, personalized training plans that fully connect your training surface and take your members’ fitness experience to the next level.

How to talk about EGYM Genius in your marketing material

How do you attract potential new members, including those looking for the latest, state-of-the-art fitness technology as well as those used to training with more traditional methods? In this blog post, we’ve compiled our best tips and tricks to help you to successfully market EGYM Genius, whatever audience you would like to target.

How to use EGYM Genius marketing materials

As part of your communication about EGYM Genius, you can take ready-made social media posts, newsletters and website content from EGYM and customize them to your own club or practice.

We recommend that you work with the following headlines. These have been tested in studios, promote curiosity and encourage members and new members to find out more about Genius and your club:

Scan it 

Work it 

Track it 

Repeat 

No guesswork, just fitness 

Fitness like never before

Talking about EGYM Genius on social media

To get the most out of your EGYM Genius marketing on social media, we’ve put together some specific tips to help you stand out from the competition.

1. Create a strong brand 

On social media, it’s important to create a strong brand and a positive experience for the members and followers of your club. Present your premises and training equipment in simple, well shot ways and use short videos or pictures to show how your machines work and what benefits they offer; for example, you could post a video explaining how EGYM Genius creates personalized training plans. 

It can also be helpful to communicate that EGYM Genius makes barbells, free weights and other analog gym equipment smart. In showing that Genius digitalises the traditional gym experience and therefore provides a whole new training experience, you’re demonstrating how you can a smart, fully connected training floor for members. 

You can also use ambassadors and influencers to extend the reach of your brand. By showing their personal experiences with EGYM Genius on their channels, these act as authentic representatives of your brand, helping to build trust and authority within your target group. 

2. Interact with your audience 

To build a strong social media presence, it’s important to regularly engage with your followers. Respond to comments, reply to messages, react to tagged posts and share success stories to create a community and encourage more of your members to share their fitness stories. For example, you could get started by creating a Stories series in which members share their experiences with EGYM Genius. 

3. Offer value 

Provide your followers with value so that they remain loyal to and engaged with your account. Share exclusive EGYM Genius content such as training plans, tips for training or success stories, and produce tutorials about using Genius in your particular club. Organize sweepstakes or raffles that offer an incentive and create interest user interest. For example, you could run a competitions where participants can win a voucher for your studio or non-cash prizes from you. For example, you can ask participants to share their experiences or progress through EGYM Genius in the comments. 

4. Motivate your employees 

Encourage your staff and trainers to share their experiences with EGYM Genius on their social media channels. For example, host an internal sweepstakes where the best EGYM Genius posts are awarded. Authenticity is key here. For example, a trainer could post a video showing how to integrate EGYM Genius into their own training. 

5. Promote certain posts 

To increase the reach of certain posts, it can be helpful to sponsor them to reach a wider audience. Make sure you select your target locations and choose an audience with similar age, demographics and interests to your existing followers. You could promote a post explaining the benefits of EGYM Genius and inviting new members to try it out for free. Instructions on how to promote the posts can be found on the respective social media platforms. 

6. Use specific hashtags 

Use specific hashtags that are appropriate for your club and for EGYM Genius. Examples could be #EGYM, #EGYMGenius, #SmartFitness #AIFitness or #PersonalizedTraining - preferably in combination with your studio name. Additionally, you should use generic hashtags like #Fitness and #Gym to gain more reach. 

7. Use links 

Add links to your newsletter, website or special landing pages. On Instagram, you can include links in your bio (profile description) or in your stories. For example, link to a dedicated page where people can learn more about EGYM Genius and sign up for a free trial. For example, you can link to our EGYM explainer video: https://www.youtube.com/watch?v=_A7KxQgK5VQ 

8. Channel variation 

Don't limit yourself to one platform. Produce your content to fit multiple formats and channels; in particular, we recommend being Instagram, TikTok and LinkedIn. For example, you could post on LinkedIn about the scientific benefits of EGYM Genius, share success stories on Instagram, and post short tutorials on TikTok. Youtube is suitable both for longer content, for example if you want to create sports science articles, or for “shorts”, similar to the TikTok or Instagram “Reels” format.

Tips for newsletters, your website und press 

A well-designed newsletter, appealing website and targeted press work can be crucial to effectively marketing EGYM Genius: 

• Newsletter: Integrate exclusive insights about EGYM Genius into your newsletter. This can strengthen the loyalty of your members and make potential customers curious. 
• Website: Present EGYM Genius prominently on your website. Use clear, engaging images and videos to show the benefits. Show how you're on the cutting edge of AI and are one of the first club in the world to make the entire training surface smart. 
• PR: Use press releases to inform local media about the innovations and unique added value in your studio. This can increase awareness of your club.

Suggestions

 In addition to digital channels, print marketing also plays a crucial role in increasing the visibility and appeal of Genius in your gym. EGYM offers various print marketing materials in the marketing portal that you can use to promote EGYM Genius. Here’s an overview of the available products and tips on how to use them effectively: 

Roll ups 

Rollups are ideal for entrance areas, prominent spots in your facility or special events. They immediately attract attention and can present information about EGYM Genius in a compact, eye-catching and appealing way. Position rollups in busy areas such as the entrance area, near reception, or in waiting areas. 

Posters 

Posters are versatile and can be placed anywhere in your studio. Hang them in changing rooms, on mirrors or near machines compatible with EGYM Genius. 

Flyers 

Flyers are perfect for presenting information about EGYM Genius that customers can take “to go”. Distribute them at the counter, place them in the changing rooms, or give them out at events and workshops. 

Floor Sticker 

Floor stickers are a creative way to attract attention and guide members to EGYM Genius-compatible machines. We have two different floor stickers for EGYM Genius and you can place them strategically on the floor to point a way to the equipment or to highlight important areas. They can also be used to flag training areas and motivate members to try out smart features.